Yasmine Afifi is a distinguished leader in global strategy, transformation, and innovation. As the Founder and CEO of GOYEN Consulting, she partners with visionary leaders across the Middle East and Europe to navigate complexity, accelerate growth, and build institutions that endure.

With over two decades of cross-industry leadership, Yasmine has been recognized as one of the region’s most influential voices in future-focused transformation. Her approach blends strategic precision with creative insight, cultural fluency, and a commitment to human-centric progress. She has been honored among the Top 100 Most Powerful Women in MENA and named to the Womenpreneur “50 Under 50” list for 2024.

Her expertise spans both financial and non-financial sectors, from guiding multinational insurance and banking institutions on growth and regulatory strategy, to advising organizations in retail, consumer goods, luxury, real estate, and government. With a sharp focus on digital transformation, Yasmine empowers clients to embrace technology, harness AI, and design customer-centric experiences that redefine market leadership.

Yasmine’s academic foundation is equally distinguished. She holds a Master’s in International Business Management and is a certified Project Management Professional (PMP), complemented by advanced training from institutions such as Harvard Business School, Robert Kennedy College, and the American University in Cairo. Her lifelong pursuit of learning includes certifications in operational excellence, sustainable development, leadership, life insurance, and client management.

Through GOYEN Consulting, Yasmine channels her expertise into co-creating blueprints that are as visionary as they are executable, guiding leaders and organizations to transform ambition into impact, and shape a future of lasting value.