Goyen
Is a transformation partner for ambitious leaders. We don’t just advise, we co-create.
We deliver high-stakes strategy, brand clarity, and people-first change across industries. Whether you're launching something bold, scaling quickly, or navigating change, we bring sharp thinking, fresh perspective, and hands-on execution.
We’re not consultants who tell you what to do. We build it with you.
Goyen
Is a transformation partner for ambitious leaders. We don’t just advise, we co-create.
We deliver high-stakes strategy, brand clarity, and people-first change across industries. Whether you're launching something bold, scaling quickly, or navigating change, we bring sharp thinking, fresh perspective, and hands-on execution.
We’re not consultants who tell you what to do. We build it with you.
OUR MISSION
To deliver integrated, market-attuned strategies that unleash transformation across industries.
Every engagement is tailored, data driven, and elegantly executed.
OUR MISSION
To deliver integrated, market-attuned strategies that unleash transformation across industries.
Every engagement is tailored, data driven, and elegantly executed.
Founder
Yasmine Afifi, named among the Top 100 Most Powerful Women in MENA, is a distinguished leader in global strategy, transformation, and innovation.
As the Founder and CEO of GOYEN Consulting, she brings over two decades of cross-industry leadership, guiding organizations to navigate complexity with clarity, foresight, and resilience.
Her work blends global perspective with regional expertise, turning vision into action and risk into opportunity.
Known for her analytical rigor, cultural fluency, and inclusive leadership style, Yasmine drives transformation that is both sustainable and human-centered empowering leaders to build institutions that endure.
GOYEN Consulting, Egypt/Dubai
Founder
Yasmine Afifi, named among the Top 100 Most Powerful Women in MENA, is a distinguished leader in global strategy, transformation, and innovation.
As the Founder and CEO of GOYEN Consulting, she brings over two decades of cross-industry leadership, guiding organizations to navigate complexity with clarity, foresight, and resilience.
Her work blends global perspective with regional expertise, turning vision into action and risk into opportunity.
Known for her analytical rigor, cultural fluency, and inclusive leadership style, Yasmine drives transformation that is both sustainable and human-centered empowering leaders to build institutions that endure.
Strategic Alchemy
Marrying analytical rigor with creative brilliance.
Al-Powered Precision
Converting insights into decisive action through artificial intelligence.
Cultural Vanguard
Harnessing cultural currents for competitive supremacy.
Proactive Mastery
Anticipating and shaping market evolution.
Luxury Expertise
Commanding high-end market positioning with finesse.
Seamless Execution
Delivering from vision to victory with unmatched discipline.
Proven Eminence
Prestigious partnerships that affirm our transformative impact.
Digitization Vanguard
Spearheading digital transformation.
Strategic Alchemy
Marrying analytical rigor with creative brilliance.
Al-Powered Precision
Converting insights into decisive action through artificial intelligence.
Cultural Vanguard
Harnessing cultural currents for competitive supremacy.
Proactive Mastery
Anticipating and shaping market evolution.
Digitization Vanguard
Spearheading digital transformation.
Luxury Expertise
Commanding high-end market positioning with finesse.
Seamless Execution
Delivering from vision to victory with unmatched discipline.
Proven Eminence
Prestigious partnerships that affirm our transformative impact.
Strategic Alchemy
Marrying analytical rigor with creative brilliance.
Al-Powered Precision
Converting insights into decisive action through artificial intelligence.
Cultural Vanguard
Harnessing cultural currents for competitive supremacy.
Proactive Mastery
Anticipating and shaping market evolution.
Luxury Expertise
Commanding high-end market positioning with finesse.
Seamless Execution
Delivering from vision to victory with unmatched discipline.
Proven Eminence
Prestigious partnerships that affirm our transformative impact.
Digitization Vanguard
Spearheading digital transformation.